When we launched Our Native Village, we had no clue about the how important sustainability is for the world. We went about it intuitively, with a sense of there-is-no-other-option-for-us attitude. At that point of time it just seemed to be the right thing to do.
We had suffered the paucity of the land with no resources to do basic farming, leave alone anything more ambitious like running a retreat or a resort. And no one had a clue on how to go about it in an organised manner, including us. So we just started doing stuff. No time for contemplation, checking efficacy, examining similar technologies, etc. we just did it.
At that point we did not realise that it was going to be such a big deal. We did not realise that one can actually be appreciated for doing things that we did. We did not realise that there were awards being given out in different parts of the world for these practices!
We certainly did not realise that we will be recognised globally for our work.
Eventually when you are recognised, it is a tremendously gratifying. It is also hugely humbling, as we know how much more needs to be done. When we received the SKAL Global award in Turku, Finland (http://www.ournativevillage.com/awards.htm), we were thrilled. Not just for the recognition, but for the fact that at last true sustainability done in an open and honest manner, will be recognised.
We were happy because it proved our belief – that if you sowed sincerely, you will reap abundantly.